9 Leads to Healthy Link Building（2）

5. Stalk Pen Names
This sounds creepier than it actually is. With the growing trend of Google Authorship, more and more link building is done under a consistent pen name. Find a website that would be a relevant site for you to publish your content on. It could be one you have already published with, or one you recently found. Now go through the various guest posts on the site and look at who the authors are. Many of your competitors will be using pen names followed by a link back to their site. Copy and paste that pen name along with a common keyword associated with them into Google and more often than not you will find a list of your competitors' guest posts. These are easy leads to sites that your competition is already on. Keep in mind that if your competitor is spamming the crap out of the web or posting poor guest posts, you don’t want to follow their lead.
6. Search Query Generator
This is a tool I built several months ago that allows you to plug in a keyword and the spreadsheet will generate a Google search result that includes all of the popular search terms for finding guest posts. A pre-made search query that involves various guest posting terms such as “write for us,” “submit guest post,” “contribute,” etc. is inserted into the URL automatically with your keyword. This saves you time from searching for several individual queries or from trying to type in a long query every time you search for something.
If you are looking to contribute to sites in the travel niche, type in terms related to travel and click search. Simple as that!
7. Ask For Referrals
This is a rarely used yet wildly successful tactic in landing a great site to contribute to. We go through all that work to get in contact with someone, build a relationship, and become a contributor. Has it ever crossed your mind that the blog owner/editor has other fellow blogger friends likely in the same niche? Casually bring up that you are looking to increase your exposure and are looking for more blogs to write for. Assuming they like you, you’ll always get a couple names and phone numbers to call. Not only is this way effective, it’s 100 percent natural.
8. Use Followerwonk
Followerwonk has become one of my most favorite tools of all time. Not only can it be used to compare metrics you never even knew existed among Twitter profiles, but it’s a powerful tool for outreach. When it comes to outreach, there are typically two ways you can use Followerwonk.
The first way is to look for contributors/editors for a specific website. For example, if I wanted to contribute to Forbes.com, I’m not going to email their generic contact email only for it to get lost among thousands of other emails. I want to contact a real person. Under the “Search Twitter bios” tab, search the name of the magazine/website along with something like write, writer, contributor, editor, etc. This will search all of Twitter for bios that mention someone from that blog being a writer. You now have a direct way to getting in contact with the person, rather than a generic email.
The second way is to simply know the niche you want to contribute to. Much like the first process, rather than the name of the blog you will search the name of the industry. People who blog often put something like “Love to write about travel” in their Twitter bio. Search the word “travel” along with those various keywords about writing.
9. Set Up Alerts
If you are doing a good job at marketing people are going to be talking about your brand online. It’s important that you are on top of every conversation that happens. Set up an alert using a tool such as Google Alerts or IFTTT to notify you every time your brand is mentioned on the web. Do the same for other sites such as You Tube by setting up an alert for site:youtube.com "Your Brand".
One of the most likely places a person will talk about your brand is on Twitter. Sure, you get notified when someone tags your company but more often than not people will just type out the name of your company rather than tag you. Constantly search Twitter for your company name. If you use applications like Tweet Deck, set up a column for that search term and you’ll be notified the second someone mentions you. Check both your Google and Twitter alerts for links back to posts where they have mentioned you and may have forgotten to link.
These are just ten of many ways you can obtain some healthy links with fairly little effort. Let me emphasize that this should not be your entire digital marketing campaign. Link building is only a small part of a successful campaign. Your main focus should be dealing with producing quality content.
5 追踪笔名
这听起来比实际上的更令人毛骨悚然的。谷歌与作者的发展趋势,越来越多的链接建设是做在一个一致的笔名。找到一个网站,将是一个相关网站为你发布你的内容。它可能是一个你已经发表,或一个你最近发现。现在通过各种客户网站上的帖子,看看作者是谁。你的许多竞争对手会使用笔的名字后面跟着一个链接到他们的网站。复制和粘贴,笔名连同一个共同的关键字相关联到谷歌,往往你会发现你的竞争对手列表客座文章。这些都是容易领你通往竞争对手已经在的网站。记住,如果你的竞争对手是那种在败北的web或张贴可怜的博文,你不想服从他们的领导。
6搜索查询生成器
这是一个工具,我几个月前建造的,允许您插入一个关键字和电子表格将生成一个谷歌的搜索结果,包括所有的流行搜索词条寻找访客贴子。你可以在http://www.brandonhassler.com/guest-post-search-generator/访问表。一个预制搜索查询,包括各种发帖术语如“为我们写”、“提交帖子”、“贡献”,等自动插入到URL包含你的关键词。这将节省你的时间寻找几个单独的个体或每次你试图搜索什么东西输入一个长长的查询。

如果你正在寻找通往旅游领域的网站,输入与旅行有关的词语，然后点击搜索。就这么简单!
7要求推荐
在帮忙建造优秀网站方面，这是一个很少使用但非常成功的战术。我们通过所有的努力要与某人取得联系,建立合作关系,并成为一个贡献者。是否有你想着,博客拥有者/编辑还有其他博友可能在相同的利基?随便提那你想增加你的曝光和正在寻找更多的博客来写。如果他们喜欢你,你总是会得到一个夫妇的名字和电话号码打电话。这种方式不仅是有效的,它是100%自然的。
8.使用 Followerwonk
Followerwonk已经成为有史以来我最喜欢的一个工具。不仅可以用来比较你甚至从未知道是否存在的twitter账户，在推广方面，它还是一个强大的工具,当谈到外联,通常有两种方法可以使用Followerwonk。

第一个方法是为一个特定的网站寻找参与者/编辑者。例如,如果我想投稿到Forbes.com,我不会电子邮件他们通用的接触电子邮件只有让它迷失是成千上万的其他邮件。我想联系一个真正的人。在“搜索Twitter bios”标签,搜索杂志的名称/网站以及类似写、作家、参与者,编辑等。这将搜索所有Twitter bios提到有人从这个博客成为一个作家。你第二个方法是简单地知道利基你想贡献。就像第一个进程,你会搜索行业的名称而不是博客的名字。发微博的人常常爱发一些像“爱写旅行”在他们的Twitter上。搜索单词“旅行时，加那些不同的关键词。
9.设立一个警报
如果你在营销方面做的不错，人员将谈论你的品牌在线。重要的是你掌控着每一次谈话。设置警报使用工具如谷歌警报或IFTTT通知你每次提到你的品牌在网上。其他网站也一样，如YouTube等,建立一个警惕网站:youtube.com”你的品牌”。

一个人最可能的会谈论你的品牌的地方是在Twitter上。当然,你会通知你的公司,但是当别人标签人们常常只会输入您的公司名称而不是标签你。不断搜索Twitter的公司名称。如果你使用应用程序像TweetDeck,设立了一个专栏,搜索词,你就会被通知第二有人提到你。同时检查你的谷歌和推特帖子链接到警报,他们有提到你,可能已经忘记了链接。

这些是不费吹灰之力就可以获得的九个健康的链接建议。让我强调一下,这应该不是你的整个数字营销活动。链接建设只是成功的活动的一小部分的。你的重点应该是处理生产高质量的内容,并创建一个品牌,用户喜欢。