63个你必须知道和提前预备的商业演讲用语

1. 欢迎你的观众

开场白要跟大家打招呼，然后感谢大家的到来，以下是一些从正式和非正式的开场白。

• Good morning/afternoon/evening everyone. Thanks for coming. On behalf of Lego, I’d like to welcome you all to our offices.
• Hello everyone. I’d like to welcome you to Lego head office, I trust that you all found us okay.
• Hello everyone, I’m delighted to be speaking with you today.
• Hi everyone, I think we might still be missing a few people but I’m going to kick things off now so we have time to get through everything.
• Hello and thank you all for coming. I appreciate you being here on such a rainy Monday morning / last thing on a Friday afternoon.

2. 提出演讲的主题

你的听众其实很清楚他们为什么要来听你的演讲，但简单地重新提一下是很有帮助的。

• As you all know, I am going to be talking to you about CPC advertising best practices.
• In this presentation, I am going to walk you through some of the best practices in CPC advertising.
• For the next forty-five minutes, I am going to be speaking to you about the best practices in CPC advertising.
• By the end of this session, you will all know a little more about the best practices in CPC advertising.

3. 自我介绍

简要地告诉听众你的姓名、公司和职位。另外你还可以提及任何其他信息，用来解释为什么你有能力做这个演讲。

• My name is Kenny Jones, and I am The Head of Marketing here.
• First of all, a little bit about my background. I am the Head of Marketing at Lego, and I have been with the company for seven years. Before that, I used to work for Booking.com where I…
• To introduce myself, my name is Kenny and I am the Head of Marketing at Lego.
• By way of an introduction, my name is Kenny and I head up the Marketing department at Lego.

4. 给出演讲大纲

即使你的演讲很短，但让听众知道你即将讨论的内容也是很有帮助的，这能让你集中精力，确保他们听到的是重要内容，而不是无休止的信息流。

• My presentation will take about 45 minutes and is divided into four sections. Section 1 is going to discuss…
• Since we only have 45 minutes to discuss this huge topic, I’m going to keep things brief. This talk will be divided into four sections. To start off…
• I thought it would be helpful to share a road map of what I’m planning to cover. This talk will be divided into four sections.
• I’m going to look at four different aspects of CPC advertising in today’s presentation. Number one…

5. 提出你的期望和规则

你想从你的听众那里得到什么？你介意被打断吗？还是你鼓励大家一有问题可以随时提问？大胆说出你的期望，这可以减少很多意外情况。另外，你还可以告诉大家你在演讲过程中其他规则。

• If you have questions about anything, please kindly wait until the end of the presentation to ask them. We’ll have ten minutes for an open discussion at the end.
• Feel free to interrupt if you have any questions.
• If anything isn’t clear, put your hand up and I’ll do my best to answer your question.
• I’d be happy to answer any questions at the end of my talk.
• Unfortunately, photography isn’t allowed during this presentation.
• I would appreciate it if you could all put your phones on silent, or turn them off for the duration of this talk.

6. 开始演讲的主体部分

你的听众现在对你的身份和期望有了很好的了解。现在有一屋子的眼睛等着听你的专业知识。接下来，把你的话题变成一个问题可以帮助你顺利开始。

• So, what is CPC advertising?
• Let’s start at the very beginning. Many people ask…

如果这不适合你，那就试试下面的短语，借此表明你的介绍已经结束了，正题部分很快就会开始。

• Without further ado.
• Let’s get started.
• I’d like to start by talking about…
• Let’s kick things off.

7. 开始一个新的部分

一旦你讲完了某个部分/要点后，建议你尝试着用一句话来概括它。然后你就可以利用下面的短语过渡到另一个部分。

• Okay so that’s Facebook ads. But what about Google ads? Well…
• Now let’s turn to Google ads.
• There’s a lot more to learn about that but since we’re pushed for time, let’s move on to Google ads.
• Next up: Google ads.
• Part two: Google ads.

8. 采用列举

在古希腊，专业的公共演讲者开发了一些技巧来吸引听众的注意力。其中之一是利用他们的手指上给自己的想法来编号，这样听众就有了一个视觉上的强烈信号可以跟着演讲者一起走。

如今，在PowerPoint上显示项目符号列表的效果更好，以下是一些关于如何列出你的观点的想法。

• There are five main advantages to this approach… firstly, … secondly, … thirdly, …
• There are three main reasons why people choose Google ads. It’s primarily because…but another key factor is…some people choose them because…
• There are five stages of the process. You start by… then, you should…after that,

9. 介绍你的视觉辅助工具

最好给你的听众一些东西来强化你的观点。以下是一些短语，可以让人们看到你希望他们注意到的东西。

• If you look at this graph, you will see…
• From this chart, we can understand how …
• As you can see from this infographic, our research indicates that…
• This chart shows our findings of a recent experiment we undertook. The y-axis represents… while the x-axis stands for…

10. 结束演讲

商业演讲通常是以总结作为结束，你可以用它来强化你的要点或回到你讨论的问题上。

• That’s it on CPC advertising for today. In brief, we’ve covered …
• Well, that’s just about all we’ve got time for today, unfortunately. I hope you have learned something about CPC advertising.
• Well, that concludes my presentation today. To refresh your memory, the main takeaways are the following. Number one…
• That brings me to the end of my presentation. I hope you’re a little clearer on what CPC advertising is and when to use it.
• So to draw all that together, next time you think about CPC advertising, consider the following factors…. That’s all from me!

11. 让听众参与讨论

你已经说完了你的演讲，而听众也听到了新的信息。感谢他们的参与，然后如果你觉得时间允许的话，可以让大家提问。

• Thank you for listening. We have five minutes left over. Are there any questions?
• Thank you for your attention, I hope you’ve found this session useful. I’d be happy to answer any questions.
• Thank you for listening. I’d now like to open up the floor to questions, so just raise your hand if there’s anything else you want to know.

当你收到问题时，不要觉得你必须直接跳进答案。你可以用下面的一句话为自己多争取几秒钟的时间。

• Thank you for your question, Mike.
• That’s an interesting question.
• I’m glad you asked me that.

如果你不确定如何最好地回答某个问题是，不要害怕要求去问清楚提问者倒是是什么意思。还有就是当你不知道的时候，承认你不知道也是非常专业的。

• Could you clarify what exactly you mean by that, please?
• Are you asking about my experience or data from the industry in general?
• I’m afraid I don’t have those figures off the top of my head, but if you give me your email address at the end, I can follow up with you later.
• Unfortunately, that’s slightly outside of my area of expertise. However, I think you could almost certainly find more information on that by…
• That’s a great question and I have to say, I don’t know for sure, but my best guess would be that…

12. 与提问者沟通

为了真正展示你的专业知识，检查你的问答是否真正帮助到了提问者。

• I hope that makes sense. Is that the kind of answer you were looking for?
• Does that answer your question?
• Feel free to come and grab me afterward if you want to discuss this further.

13. 感谢你的听众

• Thank you very much for your attention.
• Thank you all for coming, I really enjoyed speaking to you today and hope this session has been useful.
• Thanks for listening, do feel free to contact me via my website or email if you think of any further questions.